Do I want to engage with this email?
This is the fundamental question being asked by filtering-systems and human recipients everyday.
So how do I increase the chances of a "Yes"?
[ Content + Sending Infrastructure/Reputation ] = Engagement
SendForensics systems are powered by a unique Email Engagement Engine™. This proprietary technology can identify the specific components of an email that will determine its performance BEFORE a campaign is sent. The resultant Email Deliverability score, if kept high enough in the recommended sweet-spot, raises successful delivery to the inbox AND the attention of a human on arrival.
SendForensics optimisations influence both decision points
More opens. More clicks. Less complaints.
And what of security and trust?
If your customers are used to receiving only the highest-quality emails from your company, their filtering-systems will be far better calibrated to sniff out the subtle differences when a sophisticated phishing attack comes along. If they've been artificially whitelisting poor-quality emails the whole time, they haven't a hope.
Read more about deliverability and customer-security